Risk an early death, just do nothing.

Harrod200 · 03-14-2009, 12:37 PM

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the headline “Risk an early death, just do nothing.” ( Government attacks 'deadly' games | Gaming Industry | News by MCV)

Never mind that the games industry is one of Britain's strongest creative sectors

Never mind that it employs 22,000 directly (just in development and publishing) and ranks 4th in the world by revenues.

Never mind that government's own research states "there is a lack of conclusive evidence" about the impact of technology in general on obesity.

They just went ahead and ran a campaign showing a boy holding a PS3 controller under the banner "Risk an early death, do nothing"

Under the heading "It's time to fight back" MCV deputy editor Tim Ingham has issued a call to arms. (It's time 2 fight back | Gaming | Opinion and Analysis by MCV).

If you think that lazy stereotyping holds back gaming ( a past-time enjoyed by 59% of Britons aged 6-65), join this group. It's time to stand up and be counted.

*sigh*
Another standard 'I believe it's this, because it's new and obesity's new so...y'know...it's obvious...whatever any evidence (or lack thereof) proves' campaign.

[EDIT]
Oops, move to news & poli pweez Mods.

Alex6714 · 03-14-2009, 12:48 PM

Fail.

But seriously, while too much gaming is obviously a problem, welcome to the 21st century of entertainment.

People are stuck in offices on computers probably more than gamers play (except a few people).

Gaming doesn´t = "obese". A bad balance does, or maybe thats just how you are. It better than a load of other things I can think of.

[R-MOD]Bob_Marley · 03-14-2009, 01:29 PM

Very silly. Very silly indeed.

Don't these people realise that if we all die early the pensions crisis will be solved?

Hitperson · 03-14-2009, 01:31 PM

of course he is going to die there just no motivation there to kill all the badguys on the screen in front of him.

(thank god for lives though eh

)

TAW_Cutthroat · 03-14-2009, 02:03 PM

Why is that child not playing PR?!

Following on from this:

Sony May Sue Over PlayStation Controller in "Early Death" Ad

March 9, 2009

At this point, British government health campaign Change4Life probably wishes it had gone in a different direction with its most recent ad campaign.
As has been widely reported, the ad, which visually links playing video games with an early death, has generated official complaints to the U.K.'s Advertising Standards Authority by British game development group Tiga and game business website MCV.
Now, reports MCV, Sony Europe is considering the filing of a lawsuit over the ad's unauthorized use of what appears to be a PlayStation controller:

A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation's pad.

The ad forms part of the Government’s Change4Life Campaign, and was created by agency The Gate in conjunction with the British Heart Foundation, Cancer Research UK and Diabetes UK.

Alex6714 · 03-14-2009, 03:43 PM

BetterDeadThanRed · 03-14-2009, 03:52 PM

Same goes with reading and school.

If you don't get exercise, it's your own damn fault.

Hitperson · 03-14-2009, 04:23 PM

i just love the fact that sony are going to sue them

Tartantyco · 03-14-2009, 04:23 PM

oh noes, ima gonna die!

[R-CON]Pantera · 03-14-2009, 04:29 PM

...no freakin way....

whats next?

Porn kills?

03-14-2009, 12:37 PM	#1
Harrod200 Join Date: Sep 2007 United Kingdom Location: Blighty Posts: 3,046	Risk an early death, just do nothing. The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the headline “Risk an early death, just do nothing.” ( Government attacks 'deadly' games \| Gaming Industry \| News by MCV) Never mind that the games industry is one of Britain's strongest creative sectors Never mind that it employs 22,000 directly (just in development and publishing) and ranks 4th in the world by revenues. Never mind that government's own research states "there is a lack of conclusive evidence" about the impact of technology in general on obesity. They just went ahead and ran a campaign showing a boy holding a PS3 controller under the banner "Risk an early death, do nothing" Under the heading "It's time to fight back" MCV deputy editor Tim Ingham has issued a call to arms. (It's time 2 fight back \| Gaming \| Opinion and Analysis by MCV). If you think that lazy stereotyping holds back gaming ( a past-time enjoyed by 59% of Britons aged 6-65), join this group. It's time to stand up and be counted. *sigh* Another standard 'I believe it's this, because it's new and obesity's new so...y'know...it's obvious...whatever any evidence (or lack thereof) proves' campaign. [EDIT] Oops, move to news & poli pweez Mods.
	The original gun freak gaymer geek *To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts.*

03-14-2009, 12:48 PM	#2
Alex6714 Join Date: Jun 2007 Turkey Posts: 3,941	Re: Risk an early death, just do nothing. Fail. But seriously, while too much gaming is obviously a problem, welcome to the 21st century of entertainment. People are stuck in offices on computers probably more than gamers play (except a few people). Gaming doesn´t = "obese". A bad balance does, or maybe thats just how you are. It better than a load of other things I can think of.
Alex6714 Join Date: Jun 2007 Turkey Posts: 3,941	"And in the PR world ALL nations signed the treaty, now there " "Today's forecast calls for 30mm HE rain with a slight chance of hellfires" To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. oh, they're fire and forget all right...they're fired then they forget where the target is

03-14-2009, 01:29 PM	#3
[R-MOD]Bob_Marley Forum Moderator Join Date: May 2006 United Kingdom Location: Essex, UK Posts: 7,402	Re: Risk an early death, just do nothing. Very silly. Very silly indeed. Don't these people realise that if we all die early the pensions crisis will be solved?
	The key to modernising any weapon is covering them in glue and tossing them in a barrel of M1913 rails until they look "Modern" enough. To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. El_Vikingo: Bob_Marley, the level 70 pimp, will satisfy your needs. Origin/Battlelog ID: RMODBobMarley

03-14-2009, 01:31 PM	#4
Hitperson Retired Tournament Lead Join Date: Nov 2005 United Kingdom Location: Chippenham (ish) Posts: 6,950 Blog Entries: 1	Re: Risk an early death, just do nothing. of course he is going to die there just no motivation there to kill all the badguys on the screen in front of him. (thank god for lives though eh)
	To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. Harrod200:"Fire.exe has committed an illegal operation and has been shut down" Raniak : "Warning: May crash if fired upon." M4sherman: "like peter pan but with tanks" [R-MOD]Eddiereyes909 (on sim tower) "It truly was the game of my childhood and has led to me getting my degree in industrial engineering."

03-14-2009, 02:03 PM	#5
TAW_Cutthroat Join Date: Jul 2008 United Kingdom Location: Newcastle Posts: 499	Re: Risk an early death, just do nothing. Why is that child not playing PR?! Following on from this: Sony May Sue Over PlayStation Controller in "Early Death" Ad March 9, 2009 At this point, British government health campaign Change4Life probably wishes it had gone in a different direction with its most recent ad campaign. As has been widely reported, the ad, which visually links playing video games with an early death, has generated official complaints to the U.K.'s Advertising Standards Authority by British game development group Tiga and game business website MCV. Now, reports MCV, Sony Europe is considering the filing of a lawsuit over the ad's unauthorized use of what appears to be a PlayStation controller: A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation's pad. The ad forms part of the Government’s Change4Life Campaign, and was created by agency The Gate in conjunction with the British Heart Foundation, Cancer Research UK and Diabetes UK.

03-14-2009, 03:43 PM	#6
Alex6714 Join Date: Jun 2007 Turkey Posts: 3,941	Re: Risk an early death, just do nothing.
Alex6714 Join Date: Jun 2007 Turkey Posts: 3,941	"And in the PR world ALL nations signed the treaty, now there " "Today's forecast calls for 30mm HE rain with a slight chance of hellfires" To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. oh, they're fire and forget all right...they're fired then they forget where the target is

03-14-2009, 03:52 PM	#7
BetterDeadThanRed Join Date: Feb 2007 United States of America Location: Colorado Springs, Colorado Posts: 1,726	Re: Risk an early death, just do nothing. Same goes with reading and school. If you don't get exercise, it's your own damn fault.
	To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. LeMazing.

03-14-2009, 04:23 PM	#8
Hitperson Retired Tournament Lead Join Date: Nov 2005 United Kingdom Location: Chippenham (ish) Posts: 6,950 Blog Entries: 1	Re: Risk an early death, just do nothing. i just love the fact that sony are going to sue them
	To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. Harrod200:"Fire.exe has committed an illegal operation and has been shut down" Raniak : "Warning: May crash if fired upon." M4sherman: "like peter pan but with tanks" [R-MOD]Eddiereyes909 (on sim tower) "It truly was the game of my childhood and has led to me getting my degree in industrial engineering."

03-14-2009, 04:23 PM	#9
Tartantyco Join Date: Oct 2006 Norway Location: Trondheim, Norway Posts: 2,783	Re: Risk an early death, just do nothing. oh noes, ima gonna die!
	Make Norway OPFOR! NAO! To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. It's your hamster Richard. It's your hamster in the box and it's not breathing.

03-14-2009, 04:29 PM	#10
[R-CON]Pantera PR:ArmA2 Contributor Join Date: Feb 2006 United Kingdom Location: London, UK Posts: 7,312	Re: Risk an early death, just do nothing. ...no freakin way.... whats next? Porn kills?
	To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts. "The Sound Guy" P\|anterA To view links or images in signatures your post count must be 1 or greater. You currently have 0 posts.

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